The person behind the coaching
About Michał
My story
Built in the real world,
not the classroom
My coaching is shaped by 11 years inside Amazon and AWS — one of the most demanding, high-performance organisations on earth. I know what it's like to lead under pressure, to navigate complex organisations, and to be genuinely accountable for results.
I started my Amazon journey on the operations floor managing 250+ associates, then moved into L&D, designing and scaling leadership development programmes across a 4,000-person organisation. I've delivered coaching and learning to leaders in over 16 countries across EMEA, North America, and APAC.
As a member of Amazon's Global EQ Leadership Core Team and an Emotional Intelligence Evangelist certified through Oji Emotions, I led a network of 130+ EQ Champions across EMEA — building what I believe to be the most scalable model for making emotional intelligence a real organisational capability, not just a talking point.
I'm an AWS Hiring Bar Raiser, which means I understand what excellence looks like when stakes are high. That same standard shapes how I coach: curious, direct, and always focused on what will actually make a difference.
My coaching philosophy
Coaching is not advice.
It's better than that.
I work from the ICF competency framework, which means I hold my coaching to a professional standard. But I also bring genuine sector knowledge — because context matters, and leaders deserve more than generic questions.
Evidence-based
Every approach I use is grounded in research — positive psychology, motivational science, emotional intelligence frameworks, and behavioural change models that actually hold up.
Genuinely human
I don't believe in cookie-cutter frameworks applied to every client. I meet you where you are — your context, your challenges, your goals. That's where real change starts.
Results-focused
Good coaching isn't about feeling heard — it's about changing what you do. Every session ends with clarity, not just reflection. We track what's shifting and hold you to it.
Professional journey
Where I've been
Senior Trainer & Coach
Amazon Web Services (AWS) · London & GlobalDesigning and delivering sales methodology programmes across AWS's global field organisation. Coaching customer-facing leaders at scale. Driving adoption of executive engagement approaches using cloud technology.
Leadership Development Specialist | EQ Champion | Hiring Bar Raiser
Amazon · Cambridge, UKPeople Development Roadmap Owner for a 4,000-person organisation. Led a network of 130+ EQ Champions across EMEA. Member of Amazon's Global EQ Leadership Core Team. AWS Hiring Bar Raiser. Launched the StoryTagger storytelling platform — globally recognised by Amazon.
Senior EU Operations Development Partner | Global Technical Training Expert
Amazon · United KingdomTransformed technical training across Amazon's EU Operations. Introduced a new LMS and Leadership Development programme scaling across 5 tenants and 60,000 users throughout EMEA and North America. Co-designed the "Learn by Doing" programme.
Area Manager | Customer Fulfilment Operations
Amazon · United KingdomLed 250+ associates. Reduced outbound concessions by 30% YoY. Built the people-first foundations that now shape everything I do as a coach.
Graduate Management Trainee
Edinburgh Napier UniversityLed the "Continuous Improvement Parents" programme. Conducted MSc-level Action Research on Lean methodologies. Awarded MSc in Management.
Credentials & Certifications